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Archive for March 2019

From Creation to Realization: A Case Study

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Create Your Own Job Security

Frog who would stop winter

I consulted with a client who had a large number of business ideas, but did not have the equipment or skills to properly present them to potential backers.

The client being discussed will remain anonymous, but his experiences are not unusual among disadvantaged populations. His circumstances were briefly that he is in his late 20s, has a disability income, shares a living space and spends much of his free time in the public library where he is an avid reader. He started, but did not complete, being certified as a fitness trainer, and is now overweight without the slim, fit image of your typical fitness expert on TV.

Somehow he has largely by-passed the digital world and is presently stuck in an antilog universe. He would like to own a sophisticated smart phone capable of manipulating digital images that he perceives would be useful in advertising his products and services…

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Written by hoveysmith

March 17, 2019 at 6:16 pm

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Create Your Own Job Seminar/Workshop Video

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Create Your Own Job Security

This video was done on March 15, 2018, at the Salvation Army Center in Augusta, Georgia, as a spin-off activity of my book Create Your Own Job Security: Plan to Start Your Own Business at Midlife, and is an example of one sort of on-site training that I offer. The presentation would be followed by one-on-one counseling to individuals who might wish to investigate how to develop another job with their present company, with another company or start their own businesses.

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Written by hoveysmith

March 16, 2019 at 11:26 pm

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Muddling Mondays

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Create Your Own Job Security

20181013_152052

Exhibition Hall Frankfurt, Germany

You have returned to work on Monday after making a presentation at a trade show and a 4-to- 12 hour flight back home. 

After making a presentation at a trade show or other event and a long flight back home the body, mind and spirit are going to take time to recover, whether it is convenient for you or not. Your objective on returning back to work is to muddle through the day without making any major mistakes, or in more direct language, without fucking up too badly.

At work: Avoid immediate commitments

  • Retire to the quietest place you can find
  • Sort through your materials that you collected on your trip
  • Locate any reports that you may have started at the event
  • Review your card contact lists
  • Promise a written report on Wednesday
  • Triple check anything you that you must send out and have someone…

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Written by hoveysmith

March 16, 2019 at 3:48 pm

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Presentation Fridays

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Create Your Own Job Security

Augusta Flyer

(click above to see flyer for the event)

Days that involve travel to an event followed by a presentation are often the most stressful.

It is helpful if you can arrive the evening before a presentation to give you, and your body, a chance to unwind prior to the event and eliminate the stress that some transportation delay will disrupt your schedule. Regardless of what you might feel about the material that you are to present, unforeseeable events like accidents, flat tires, flights diverted to alternate airports, airline schedule changes and bad weather can prevent your timely arrival. In addition, there is the possibility that luggage might be lost or that your pre-shipped materials might be delayed in customs.

Home issues

Besides packing for the trip, there are always home issues to be taken care of before you leave. Your spouse will want contact information, the kids will…

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Written by hoveysmith

March 15, 2019 at 1:41 pm

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Wrap Up Wednesdays

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Backyard deer hunting

Gorilla MarketingConsolidate Plans for End of Week Presentations.

Everything regarding your coming presentation to the public or company officials needs to be checked and finalized. If postponed until the day before there is a danger that in the rush to pack up that a needed piece of equipment will be left behind, handout materials incompletely assembled or some aspect of your room or travel reservations left undone. This is also the day to have a practice for your presentation whether it is required or not. If an omission or change needs to be made, there is still time to incorporate it smoothly into the presentation and become mentally prepared to deliver it.

Physical Aspects of Your Presentation

  • If you need to take your presentation equipment with you do have?

Projector

Screen

Control unit

Computer

Microphone

Microphone cord

Speaker

Power cords

Ten to 15-foot connection cord between computer and projector

Presentation on…

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Written by hoveysmith

March 14, 2019 at 2:24 pm

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Wrap Up Wednesdays

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Gorilla Marketing

Consolidate Plans for End of Week Presentations.

Everything regarding your coming presentation to the public or company officials needs to be checked and finalized. If postponed until the day before there is a danger that in the rush to pack up that a needed piece of equipment will be left behind, handout materials incompletely assembled or some aspect of your room or travel reservations left undone. This is also the day to have a practice for your presentation whether it is required or not. If an omission or change needs to be made, there is still time to incorporate it smoothly into the presentation and become mentally prepared to deliver it.

Physical Aspects of Your Presentation

  • If you need to take your presentation equipment with you do have?

Projector

Screen

Control unit

Computer

Microphone

Microphone cord

Speaker

Power cords

Ten to 15-foot connection cord between computer and projector

Presentation on thumb drive to be used with another computer

Hand-out materials

Video camera

Camera tripod

Battery charger

Audio recorder

Signs

Business cards

Books

Signe in sheets

Stick on name tags

Roll on carry bag or bags

Pencils or pens

Paper for audience member

Your notebook for taking down private information

The Location

  • If you are going to an off-site location have you?

Called to confirm your space

Reconfirmed with your caterer for any food or beverage delivery

Checked the seating arrangement for your room

Contacted any co-presenters or guests that you will have on stage

Confirmed the name of the sponsoring organization

Contacted the person who will be introducing you

Arranged for your overnight stay or transportation home

Made reservations for any post-event meals

Sent any press releases to local news media including newspapers, TV or Radio

  • Do your pre-presentation checks and practices.

Set up the equipment that you are going to use in an empty room

Deliver your full presentation

Record your talk for self-review

If possible, make any changes and deliver it a second time before an audience

Pack everything related to the delivery and presentation in roll-away bag/s

Stash everything related to the presentation in one location prior to loading

Check plane or other transportation reservations

Rather than slinging everything together at the last minute, this pre-presentation gathering and review period will help consolidate the material in your mind, allow time to purchase/gather anything new that might be needed and check out your projection and sound equipment. As you may use these pieces of equipment only occasionally, their prior testing helps insure that the set-up will be worry free when you start your presentation.

It is possible to over-rehearse your presentation to the point where you start to lose your voice and it takes on a strained quality. As you have a microphone, you can speak in a normal conversational voice and your words will be heard if well enunciated and you do not speak at too rapid a pace. You want to keep within your allotted time, without rushing which might require some interesting, but not strictly necessary, parts of the presentation to be eliminated.

Consider the aftermath

  • Is a post lecture Q-A period to be allowed?

How is that going to be recorded?

  • What are you attempting to get out of your presentation?

Are you trying to increase your client base? If so, how are you going to capture their addresses?

If attempting to make sales, do you have the materials necessary to complete transactions?

What is the company’s purpose in making this presentation? Was it accomplished?

If you were required to write a review of this event, what would you say?

How are you going to document attendance?

What is going to happen to any videos of the events? Will they be published or distributed?

  • How do you judge success?

Attendance

Sales

New clients

Audience interests

After expending the time and money to hold an event, an analysis needs to be made to determine if it was worthwhile. If the response in attendance was lacking, what was wrong? Was this lack of interests due to the product, the timing of its introduction, the venue or lack of pre-event publicity? Each presentation is, in reality, a product test. You, the presenter, are also being tested; but the message has much more significance than the person who is delivering it.

Give any presenter a message that is more useful to its intended audience, then the response will be proportionate to the interest, given the same publicity.

Much more information is available on business topics in my most recent book, Create Your Own Job Security: Plan to Start Your Own Business at Midlife. In this book I advocate starting a series of businesses throughout one’s life to raise immediate cash as needed and plan for medium and long-term goals. The ideal result will be to help you discover your business of passion that will carry you through the remainder of your working life. Create Your Own Job Security is available from Amazon.com in either softcover or an e-book, from other on-line book retailers and from your local bookstore of by using the PayPal box below.

I will be giving a free two-hour seminar “Create our  Own Job,” at the Salvation Army Center at 1833 Broad Street in Augusta, Georgia, on March 15, 2019.  The seminar will start at 7:00 PM and last until 9:00. For more information go to:  https://createyourownjobsecurity.com   If you wish to receive further information about this and and other seminars that may be given in other locations, please indicate by using the reply box.

Create Your Own Job Security

Pre-publication orders received a signed copy of the book and free shipping.

$19.95

 

 

Written by hoveysmith

March 14, 2019 at 2:23 pm

Posted in Uncategorized

Pick Up Tuesdays

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Create Your Own Job Security

Placeholder ImageMost creative people who are not endowed with the “neatness gene” live a messy existence. Pick Up Tuesdays budgets one day a week to restore a degree of order to their environments.

To the frequent dismay of those whose motto is, “Everything has its place and everything is in its’ place,” many creative people had rather create than clean up after themselves. Their desks are often messy, their houses are cluttered and their workshops often have half-finished projects on the workbench.

Pick Up Tuesday designates one day a week where time is allocated to taking care of those 15-minute tasks that have often gone undone for perhaps a month or more. Tuesday is selected because Mondays often bring unexpected work from events that transpired over the weekend and Wednesday through Friday allows sufficient time to receive new tasks and hopefully complete them.

Setting Up Your Pick Up Tuesday

The reason…

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Written by hoveysmith

March 14, 2019 at 2:10 pm

Posted in Uncategorized