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Problems with Product Naming

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Types of insects eaten worldwide

Insect eaters want a new name for their activity.

Sometimes you have a product/activity that you wish to promote that has an existing name, but it is derived from difficult to pronounce or remember Greek or Latin root, and you need to come up with something else that is more user friendly. The case in point is “entomophagy” which relates to eating insects.

I can imagine some of you thinking, “Good. The more obscure the better. I am not going to eat any bugs, anywhere, anytime, anywhere and the less said about that subject the better.”

Like it or not, insects are intentionally consumed as a regular part of the diets of millions of people worldwide and accidentally by nearly everyone else as a minor contaminant in grain-derived products. Eating Insects Athens, 2018, held at the University of Georgia was the second conference sponsored by the North American Coalition for…

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Written by hoveysmith

August 31, 2018 at 11:10 am

Posted in Uncategorized

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