Smart Phones Reduce Cost of Printed Handout Materials at Trade Shows

Inexpensive food from the outdoors

Smart Phones Reduce Cost of Printed Handout Materials at Trade Shows

Smart Phone with book cover

Engaging passers-by in an interesting way about your product can encourage them to take a photo of it with their Smart Phone and save you money that would otherwise be spend on cards and single-sheet handout materials.

At the International Knife Show in Atlanta, I was exhibiting my knives as well as announcing the publication of my new business book, Create Your Own Job Security: Plan to Start Your Own Business at Midlife. Because the softcover version of the book was not available at the time of the show, I only had a copy of the book’s cover to represent that product.

A very successful approach was to engage teen and 20-somethings who were walking by with an opening line, “I have something for you.” In almost every one of 50 such approaches, I would attract from one to three people at a time to my booth. Although I was…

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Written by hoveysmith

June 10, 2018 at 3:57 pm

Posted in Uncategorized