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Archive for June 2018

Create Your Own Job Security Published

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Create Your Own Job Security

Ben's front cover Create JobSpecial Promotion on Amazon for $10.99 vs. regular price of $19.99.

My new business book for the non-business major Create Your Own Job Security: Plan to Start Your Own Business at Midlife is now available as a softcover edition on Amazon.com. You can see a Create Space Preview of the book at https://www.createspace.com/Preview/1245977. As an early promotion books sold through Amazon will have a reduced price of $10.99 compared to the $19.95 regular price.

My seven-month long stent at writing, designing and producing the book is now over. I am still working on the e-book version which will be published through Book Baby and will also be available on Amazon as well as all other e-book outlets.

Publicity about the book is progressing. Yesterday I did an interview with radio host Francisca in the Boston area and am booking other radio and TV shows at the moment. I am also…

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Written by hoveysmith

June 22, 2018 at 11:53 am

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Three-Five Days Before Publication of “Create Your Own Job Security” on Amazon: Coming Teliseminar

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Create Your Own Job Security

Ben's front cover Create JobBook to be available from Amazon.com in 3-5 days

After seven months of working with “Create Your Own Job Security: Plan to Start Your Own Business at Midlife,” the final proof copy, which involved one complete re-submission of the manuscript,  has been approved. Copies of the book will first be available as the softcover edition on Amazon.com.  I may be as long as six-weeks away from having the e-book version available on Amazon and other outlets.

I am presently completing a companion workbook for  a teliseminar on this topic. This seminar will enable me to work remotely with groups of people who can sign up from any location.  These will be live events, probably in September. I may offer more complete courses as demand warrants.

For the initial one-to-two hour teliseminar, I will e-mail the workbook to participants a week prior to the seminar so that they can largely fill…

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Written by hoveysmith

June 19, 2018 at 10:53 am

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Re-Proofing the Proofed Proofs

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Create Your Own Job Security

Ben's front cover Create Job

A new version of my cover showing a vanishing American worker fending off the perils of being downsized, merged out of a job because his position is now redundant or being dismissed in order to cut payroll to provide bonuses for company executives.

Many of those who still read books criticize us authors for minor typos and errors in our books.  They assert that for their money they should have an absolutely perfect product. The harshest criticism invariably comes from those who have never written a book, and what’s more, are not likely to ever write one. It is intellectually easy to throw darts at someone’s work while contributing nothing in return. In the case of my present book, Create Your Own Job Security: Plan to Start Your Own Business at Midlife, I am now going through the proof copies of the manuscripts sent by Amazon’s Create Space who…

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Written by hoveysmith

June 15, 2018 at 1:48 pm

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Smart Phones Reduce Cost of Printed Handout Materials at Trade Shows

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Create Your Own Job Security

Smart Phone with book cover

Engaging passers-by in an interesting way about your product can encourage them to take a photo of it with their Smart Phone and save you money that would otherwise be spend on cards and single-sheet handout materials.

At the International Knife Show in Atlanta, I was exhibiting my knives as well as announcing the publication of my new business book, Create Your Own Job Security: Plan to Start Your Own Business at Midlife.  Because the softcover version of the book was not available at the time of the show, I only had a copy of the book’s cover to represent that product.

A very successful approach was to engage teen and 20-somethings who were walking by with an opening line, “I have something for you.” In almost every one of 50 such approaches, I would attract from one to three people at a time to my booth. Although I was…

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Written by hoveysmith

June 10, 2018 at 3:57 pm

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He Who Shall Not Be Named and Other Self-Publishing Surprises With Book Baby and Create Space

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Create Your Own Job Security

Cover Create Your Own Job Security Best

In almost every case there is some production issue that rises up and bites us authors in the butt.

“He who shall not be named,” is a well-known line from the Harry Potter series of books, but I did not expect to find this sentiment in the book business. To cut production expenses, I decided to publish the softcover edition of my new business book, “Create Your Own Job Security: Plan to Start Your Own Business at Midlife,” using Amazon.com’s Create Space (www.createspace.com) publishing platform. This has the considerable advantage of no up-front costs if you submit PDF files that fit their formats. However, it does grant exclusive sales rights to Amazon for the title.

I wanted my book to be able to reach other book outlets, so I elected to produce the e-book through Book Baby (www.bookbaby.com). For a fee they will design the book to fit all available…

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Written by hoveysmith

June 10, 2018 at 10:33 am

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Teens and 20-Somethings Want New Business Book

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Hovey at blade Show 2018

At the recent International Blade Show in Atlanta, I not only exhibited my original knives from my Hovey’s Knives of China and Billy Joe Rubideoux designs, I approached passers by about my forthcoming book, “Create Your Own Job Security: Plan to Start Your Own Business at Midlife.”

While business books have the reputation of being dull, dull, dull and the least likely of all classes of books to be read by teens and 20-somethings, my new book Create Your Own Job Security: Plan to Start Your Own Business at Midlife was not only welcomed, but eagerly anticipated by more than 50 teens and 20-somethings that I approached at the International Blade Show in Atlanta.

Why would anyone in this age group get away from their screen devices long enough to listen to what a garrulous old guy dressed in a cooking outfit and funny hat have to say? The reason was that I told them the harsh truth that they were about to enter the world’s worst employment market. The future is going to be working in a rapid-paced version of the gig economy with typically short-term job-focused employment where highly skilled workers will be hired as needed to do a particular task and then dismissed as soon as that task is completed. In addition, millions of jobs are going to be eliminated as automation makes human workers costly extras that are to be got off company payrolls as soon as possible. Added to this is the global reach of the present business climate where less expensive workers may be hired in India or elsewhere to allow 24-7 access to fulfill their clients’ every need.

These present and coming shifts in the employment market are well publicized and known by the younger, and upcoming, members of the workforce who were eager to receive my message that, “The only job security that you really have is that which you control in your own hands.” My new book shows how you can start an entire series of businesses throughout  your working lives to raise immediate cash, work towards that college degree or professional certification, become employed in industry; but in the meantime start and nurture your own business and have it quietly running in the background so that it can be booted into full production when you are dismissed from what you hoped would be your life-long job.

I do not care what that business is. It might be in the arts, some new invention, an IT Cover Create Your Own Job Security Bestadvance, perhaps a new App, a non-profit organization or even some aspect of selling knowledge. My guidance is to select for your final business a type of work that you love so much that you would do it even if no one paid you a cent for it. Find a way to monetize it. You may have decades to perfect your business concepts, but as you do decide and register your business name, get your copyright, start on your book, write your screenplay, do your music, whatever – get everything in motion so that when the time comes to start your own business all you have to do is to give it an infusion of cash, kick the tires and roar off down the highway to success. Don’t think small. Go for the million-dollar hit. Think about how you can turn your concept into a world-wide multi-million dollar business. Nothing less is worthy of your time and effort.

This is a condensation of the theme of my book. It gets down into the nuts-and-bolts of how to do necessary things like pick out an appropriate name for your business, register copyrights, design trademarks, get patents, find partners, discover who your best workers will be and how to advertise and market your product or services world-wide at very low costs. If a person will buy only one business book in their entire lives, I make the case that Create Your Own Job Security should be that book.

If you get hung up with some part of the process, I also offer consulting. You write me an e-mail telling me what problem you want to discuss and we have a half hour or hour to discuss it over the telephone, maybe even in a conference call, and I follow up with written recommendations. My advantage is that I have worked in many fields. I am a Professional Geologist and am still active in that field. I am a decorated Combat Engineer Officer. I have written 18 books about subjects as diverse as health, architecture, geology and hunting and fishing. I have given international lectures in China and Austria on business topics. I do stand-up comedy and have a feeling for the performing arts.

Less tangible, but no less important, I read people very well. Sometimes I have highlighted problems that people have, and can solve, that they are not fully aware. We are all differently gifted and afflicted. There is no one solution to everyone’s business problems and never will be. There is no single business that will succeed for all people. My task as a business consultant to help you discover the passion within yourself and how to covert that passion into a successful business.  It is never too early to start, and it is never too late.

Create Your Own Job Security

Pre-publication orders received a signed copy of the book and free shipping.

$19.95

Written by hoveysmith

June 7, 2018 at 8:50 am

Posted in Uncategorized

Harsh Criticism Leads to Significant Changes in Product Designs

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hoveysknivesofchinablog

Hovey's Knife Banner

A selection of Hovey’s Knives of China Knives with many showing the oval ring grip typical of the designs. 

When you are a knife maker as well as a writer, it is sometimes difficult to take criticism of your own designs, but if you are going to sell consumer goods it makes since to pay close attention to what people say, especially if they do not like your product. In my case I have a business, Hovey ‘s Knives of China, where I take inspiration of Chinese kitchen knives made 3000 years ago in bronze and now make them out of modern steels in my shop in Central Georgia.

A distinctive feature of many of these knives is an oval ring on the end of the grip which is designed to fit in the palm of the hand and has three significant functions: A. It provides an absolutely non-slip grip…

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Written by hoveysmith

June 6, 2018 at 12:46 pm

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